Social Media Examiner has a great post on conducting your own social media audit. It’s easy to imagine how this sample post would get more traction than just a simple share. Yes, you pick the right points. The whole social media industry is now much clearer to me, and I shall look forward to putting in practice as much of your advice as I can. Here’s a 15+ word, double-headline social media post example: Special characters add visual prominence. I cannot believe you are giving away this DIY package of knowledge. flipboard. Mention contributors or anyone who helped to create the article. Better yet, go all in and make short social media videos describing the article. September 12, 2016 facebook. “Clickbait” is a headline that attracts a visitor, but an article that doesn’t live up to the promise. Promise a specific benefitThree Social Media Examples That Trigger Donations For Non-Profit 2. Even if the message is short. Daily Social Media Checklist #1 Check Your Social Media Calendar Checking your calendar should be one of the first things you do every day as a social media manager. Andy–Thank you for sharing this information. Thanks for the tips! Social media content calendar tool #2: Trello “Will make you” is clearly a powerful phrase in social media. Both the social media checklist doc and spreadsheets can easily be edited, so if you have additional daily, weekly or monthly tasks that may be specific to your business or niche, you can add them. Creating a social media marketing strategywill help you think critically about your goals, how you’ll execute tactics, and how you’ll measure success. 1. The platform’s recent algorithm change has made it difficult for some businesses to grow their Pages and stay in touch with fans consistently. Share it with a short video of yourself explaining the article. Social media has become one of the primary ground-zeroes for customer service. . Create urgency3 Ways to Adapt To Instagram Changes Before You… Even deleted posts on Facebook, Instagram, Snapchat, and Twitter can be archived or screen-grabbed and shared—so it’s important that teens are encouraged to be thoughtful and self-aware on social media. Images are critical. Plan ahead, implement, and use analytics to ensure continual improvement. The social media mention is an important part collaborative content marketing. WOW WOW WOW. It's how you maintain important fundamentals when everything's about to change. Chicago Community Member These tips, for posting, will help you get the most out of the work you’ve done in coming up with the content. Do this well and they’ll be thrilled that you brought it to their attention. Just posting links won’t give you and your brand any exposure, Social listening and interaction is a must. Don’t just write an article and share it. This list takes you step by step through creating an effective social media strategy with tips for each day, week, month, quarter, and year. By Juan Martinez. I never mention myself when sharing my own posts. If there is a more compelling image from within the article, such as a diagram, add it manually. It lets them know it’s live, but it’s also a small way to say thank you. Based on your objectives and the amount of content you have, decide how often you’d like to post on social media and on what days. Join over 16,000 people who receive web marketing tips every two weeks. But don’t overdo it. ... Having a social media post without a plan to promote it is a waste and sometimes even pointless when no one sees the post. With social media feeds getting ever more crowded, the battle for attention is constantly ramping up, and if you want to stop people scrolling on by your posts, you'll likely now need some level of stand out visual element in order to grab them and hook them in. Here's what you need to know. It’s part networking, part promotion and part gratitude. Social Media. It could be educational or inspirational quotes. They can increase the visibility of your social posts, especially hashtags for trending topics. But in case you need a refresher…. This kind of targeted sharing involves taking a minute to find and mention people who are sure to like the article. This may also include designers who created the graphics, photographers who took the picture and even friends who helped craft the idea. ★ Using a star can make something stand out And make sure that these more playful, less formal characters fit with the voice and tone of your brand, or you may upset your boss. When someone clicks a hashtag in any post, they’ll see all the posts with that hashtag. Totally agree with you on the “No Click Bait”. I guess you know that precious marketing resources are better spent on obtaining actual tools that can build better social posts, such as DAMs, rather than spending dollars and time in passive “how to” training that so often falls short of actionable content and wastes hours of productivity. Will deffo be using some of them. Is this your experience? It gives us a powerful cheat sheet for word choices. Regarding twitter, I find “Moments” as a unique option that is not present in other social channels. How many tweets to send on daily. Most social media posts are headlines, so for starters, use every trick in the book for maximizing click through rates. Research consistently shows that more visual social posts get more shares, engagement and clicks than other social media content. Thanks! Steve discovered which trigrams (three-word combinations) appear most often in the most shared posts on social media. So without further adieu, here are the questions that we settled on for the social media checklist for sending your next post. Steve Rayson’s research on 100 million headlines has decrypted the psychology of social media users. Facebook, Instagram and LinkedIn are looking for fast evidence that the post is interesting. Adding these elements to your posts will increase visibility and engagement on everything you share. The infographic below highlights to-do social media checklist for social media managers. It’s not getting easier! On one hand, I embrace it. It gives them a better idea of what the content is all about. Most social media posts get almost no traction, while a small percentage of posts get huge engagement. 7 Simple Social Media Checklists to Boost Your Efficiency. A Checklist for Teens Posting on Social Media Posted on August 14, 2014 With all of the cyber-bullying that goes on among teens and adults alike, this checklist , from Moving Traditions is a good resource for things to think about before posting to a social media site. Designing, building, and supporting the web since 2001. twitter. You’ve got plenty of room, so why not write two headlines? That might be a little weird. I believe hastags and mentions also was first introduced by twitter and later adopted by facebook and other social media networks. If you mention someone who isn’t active on social media, they probably miss it unless they have email notifications turned on. These are all awesome tips for improving social media engagement rates. It’s worth the effort. Steve reminds us that it can be used in two different ways. And if possible, ask your developer to have them mention the author of the article as well. This diagram explains my own experience in social media marketing …and pretty much everything else in life. These tips will help you dominate Facebook. Daily Social Media Checklist. Some social networks let you add a tiny gallery of images. 22. Work a little harder on your social media posts. Social Media Post Checklist. This checklist has 7 tips for posting on social media that will help you increase engagement across your social media platforms. Few marketers do this, so it’s a good way to help your posts stand out. FINALLY! Facebook. In addition, your strategy can be used as a handy guide to keep you on track with posting and engaging regularly. Currently, all the social networks allow for line breaks, except for LinkedIn. Identify your target customer's demographic, including: Age; Gender; Occupation; Income Level; Educational Level; Type of Industry # of Employees; Type of Business; Revenue; STEP 2: Create shareable content. Twitter deserves some credit for coming up with such innovative ways to make people engage. Breonna Bergstrom. By signing up you agree to our Privacy Policy. Social Media Networks A)FACEBOOK CHECKLIST Post once or twice a day. Respond to comments on your posts. Considering Steve Rayson’s recent research (and your in-depth coverage of it) we all need to work a little harder on these social shares. First of all, I believe that this article is great to allow users to engage users on various platforms. Mentions help a lot! It’s also a way to bring the article to the attention to new people who might love it. Or should there be consistency between platforms? Every smart marketer needs a go-to checklist for social media marketing! If they’re active on social media, they’ll see the notification and be glad for the mention. Because as a Marketer “#8 Talk less and Listen More” is important for your business. Do this badly and you’ll look like a spammer. Make sure that your social sharing buttons mention the website by default. FINALLY! → An arrow is an easy way to draw attention to a link in your social post For marketers, the importance of posting regularly and generating engaging content is well known. You can inspire and encourage others by your social media posts. If you reached out to a person or two to get a contributor quote while writing, now is the time to mention them when you share. The checklist should be considered alongside agency-specific guidelines and policies governing social media use in your workplace. If your website is properly programmed, the featured image from the article will automatically appear in the social post when shared. Seeking a UX Designer, Conversion Strategist, and Marketing Analyst. (What niche do I serve?) Create new images for social posts that include the author’s picture and a catchy headline. But if someone is looking at your post and they click the hashtag instead of the link to your content, that’s bad. Find and mention people with “zombie” and “corporate tax” in their Twitter bio. A Social Media Marketing Checklist. 1. Tag relevant pages if you're discussing about them. ), 15 Unique Ways to Find Facebook Content Ideas [Infographic], How to Use Social Media for Your Small Business [Infographic], Include a featured image and relevant meta description in your post, Make sure you have a social sharing button, Figure out how many times you want to post a day, Use paid ads to promote content, increase awareness and offer discounts. Undoubtedly the biggest name in social, Facebook is somewhat of a mixed bag for business. Andy, great tips! How to Write a Headline That Won’t Get Ignored, many common mistakes in social media integration, Content Chemistry: The Illustrated Guide to Content Marketing, https://www.globalmediainsight.com/blog/twitter-moments/. To help you not miss a beat as you manage your social media accounts, the team at The Whole Brain Group made this infographic to remind you about what's really important. We strive to educate and collaborate with like-minded businesses to make a difference environmentally and socially. Consistently cultivating engagement on social media is no easy task—but when done right it can drive a significant amount of traffic to your website and allow you to acquire new customers. For a complete list, see How to Write a Headline That Won’t Get Ignored, but ignore the keyphrase tips. Find and mention someone with those titles in their LinkedIn profile. These three checklist helps to keep you from feeling overwhelmed with managing your social media. So it’s ideal to mention people who are active in that network and likely to engage with the content. What do I want my followers to know about my brand? A mistake in a post can be embarrassing or deeply troubling to your PR department. A second headline will give the reader another reason to click. Keep these tips in mind: Keep posts 300-500 words Especially in a super crowded space like social media, more time and attention on each social media post is the key to much better engagement. Don't forget to bookmark this post so you have it handy next time you need to: And please let me know in the comments below if you think anything is missing from the above checklist! And when the headline is included within the image itself, it is much more likely to be read. Moments is the next thing after hashtags and mentions. The idea is to find that tiny slice of overlapping topics or themes, and then use social media to find people who have both in their bio. I look forward to applying many of the suggestions that you give here. Running these two free checklists as you build your calendar will help you create clear, focused, and engaging content every time. 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